Sigur Rós 给了许多电影工作者相同的经费预算，请他们把听到每首新歌，第一个脑海里浮现的画面给拍摄出来。这个实验计划的点子，是要影片工作者能够抛开席格若斯的认同，让他们能够呈现最有创意的一面，这项计划的影片制作人有 Ramin Bahrani、Alma Har'e l、John Cameron Mitchell 以及 Ryan McGinley。席格若斯不想要事先在专辑出来之前先有任何的预先立场，也不想告诉听众如何去感受和从这...展开张专辑获得到什么，当然团员没有人会知道导演将会拍出些什么影片给他们。
导演评论：this piece is my poem to new york city. i wanted to bring a childhood innocence to the streets, through a character whose own light and wonder effects the world around her. i'm always interested in an atmosphere where dreams and reality mingle on equal terms.
导演简介：ryan mcginley lives and works in new york.
new jersey native ryan mcginley began documenting his friends and lower east side subculture in new york city when he was a teenager. the fine art community took notice of his work when he printed a fifty-page, inkjet book entitled the kids are alright in 1999. his large-format color photographs soon graced the walls of the whitney museum of american art, where he was the youngest person ever, at the age of 25, to be given a solo exhibition.
mcginley’s work has since appeared in prestigious publications such as the new york times magazine, allowing him to broaden his subject-matter to include olympic athletes, artists and other visionaries in their familiar settings. a subsequent exhibition at p.s.1/moma established him as one of america’s preeminent young photographers. his newest photographs, shot mainly in natural settings and focused on subjects interacting spontaneously, is a testament to his ever-evolving aesthetic and maturity as an artist.