hitRECord is an online collaborative production company founded by actor/director Joseph Gordon-Levitt and his brother “Burning Dan.” T he enterprise brings them together with creative people from around the world to w...展开ork collaboratively on projects. Gordon-Levitt has been innovative with the movie-making business model by allowing all related collaborators on a project to get paid if the work sells. In their first year, Joseph and Dan sent out $50,000 worth of checks to hitRECord’s contributors. The company site now hosts more than three hundred thousand members and pulls in over 5,000 videos, songs, texts, and pieces of artwork daily, while 500 new artists regularly join hitRECord each day.
hitRECord launched at the 2010 edition of New Frontier, and has since established a constellation of short films, books, and DVDs, as well as a traveling, interactive stage show—one of which was featured at the 2012 Festival—designed to bring hitRECorders under one roof, recording and remixing the live event.
Ever changing and growing, Joseph Gordon-Levitt returns to the Sundance Film Festival with the project’s latest culmination, HITRECORD ON TV. Be there to see the first three episodes of this groundbreaking show, with the crew that creates it.
- J.N.